Nova co-owner Popereshniuk called for the removal of price restrictions in energy

EconomicsBy: November 14, 20261 min read
Nova co-owner Popereshniuk called for the removal of price restrictions in energy

Volodymyr Popereshnyuk, co-owner of the NOVA group of companies (co-owner of Nova Poshta), called on the authorities to finally transfer the Ukrainian energy industry to a full-fledged market model. In his opinion, electricity should become a common commodity that can be freely produced, supplied and sold without administrative restrictions.

According to the businessman, for this it is necessary to remove the licensing, remove the marginal prices (price caps) and open the way to the privatization of energy assets. He believes that the current model is excessively dependent on government regulation and does not allow the market to adapt quickly enough to the challenges of war. A greater number of private producers, he said, would speed up the decentralization of generation and reduce business dependence on expensive self-supply of electricity.

Why has this issue escalated?

NKRECP increased price caps on short-term segments of the electricity market as early as January 2026. According to industry analysts, the move allowed the expansion of import crossings and increased electricity imports from Europe during a shortage caused by damage to the energy infrastructure due to Russian shelling.

Deputy Director of the Association of Energy and Natural Resources of Ukraine Andriy Zakrevsky previously explained that the possibility of attracting imports in the evening directly depends on the level of price caps: when solar generation falls, Ukraine begins to import electricity, if price restrictions and the economic situation allow it.

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